#ThrowbackThursday Back to 2018-19 when I was trying to figure out how to stop using plastic packaging for my towels. There were a couple of false starts but eventually Mike Tyer from Trademark Letterpress Co. came up with this beautiful solution.
There were so many objectives to check off:
--no plastic
--affordable
--just in time printing (less paper waste)
--easy to read
--ability to hang on a display or lay on table top
--telegraph the fact that my towels are designed, handprinted & packaged
--easy for customers to tuck them into luggage when traveling with gifts
--easy for me to ship via my Etsy shop
--provide visual continuity so long time customers could spot my goods in shops
Thank you Mike for your patience and hard work. I needed to collaborate with someone who understands handmade goods and whose love of typography shines forth from the packaging. So grateful for all your amazing work!