#ThrowbackThursday Back to 2018-19 when I was trying to figure out how to stop using plastic packaging for my towels. There were a couple of false starts but eventually Mike Tyer from Trademark Letterpress Co. came up with this beautiful solution.

There were so many objectives to check off:

--no plastic

--affordable

--just in time printing (less paper waste)

--easy to read

--ability to hang on a display or lay on table top

--telegraph the fact that my towels are designed, handprinted & packaged

--easy for customers to tuck them into luggage when traveling with gifts

--easy for me to ship via my Etsy shop

--provide visual continuity so long time customers could spot my goods in shops

Thank you Mike for your patience and hard work. I needed to collaborate with someone who understands handmade goods and whose love of typography shines forth from the packaging. So grateful for all your amazing work!